Flyers – one of the most effective forms of advertising in Moscow. Although it is not always benevolent attitude of residents to distribute advertising, it is obvious that the leaflets give a good return. This is evidenced by millions of readers as leaflets and a large number of firms benefiting from the dissemination of advertising for mailboxes in Moscow. A similar picture can be observed in Western countries, where the costs of distributing leaflets on the boxes in the advertising budgets are the second largest species of local advertising, and second only to outdoor advertising. There advertising mail sent with the mail almost all organizations working with the public.

In Russia, distributed leaflets are usually not associated with post-profit organizations. Distribution of flyers made kit consisting usually of 5-7 leaflets. Thus, one can drastically reduce the cost of distributing leaflets of the customer. Also, in recent years, companies have begun to better distribute promotional materials. There is a tendency of transition to full color A4 leaflets, catalogs, brochures.

Flyers

Leaflets can be effective for all businesses and organizations offering their goods and services to the public. Assessing the potential effectiveness of distribution of promotional leaflets to be considered the need of the population in the proposed service or product, the expected benefits and benefit, the price level in relation to the same goods and services.

From a technology perspective on advertising leaflets, its effectiveness is mainly determined by three parameters:

• quality distribution of leaflets in mailboxes;
• quality of the layout and printing services;
• correct choice of areas to distribute leaflets;

Quality Distribution of flyers

Talking about the quality of posting flyers, above all, means the presence and size of additions or marriage posting. Essentially it is a question of establishing a true circulation of advertising, it has come down to the consumer. So, add to your company that works with 10% of marriages should be 10% correct performance indicators such leaflets, as the cost of a call (sales) and the number of calls (sales). You can also go the other way and increase your advertising costs by 10%.

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For firms engaged posting, this level of marriage allows you to set prices for their services is 10% lower, while maintaining the profitability of their businesses. We would like to draw your attention to the fact that the issue of quality control posting is especially important when working with companies to print them carried by the same runs, as in this case, the “savings” is doubled.

Distribution of leaflets in mailboxes

There are several schemes to distribute leaflets in mailboxes. For example, can distribute leaflets home workers. However, this method of propagation of the mailboxes in Moscow has a number of drawbacks, such as:

• the complexity of the control dimensions of the printed edition;
• the complexity of managing deadlines posting;
• complexity of control over the quality of posting from the customer;

In “RA Nomex» © implemented a way to distribute flyers in mailboxes. Our staff members on a daily basis at the beginning of the working day report on the work done the previous day and get a new job on posting. After that, each of the workers sent to your site to work. The next morning we get the full details of exactly where leaflets were distributed in mailboxes, which means that we can quickly organize the control posting.

What kind of return you can expect from the distribution of leaflets

It would be desirable to know in advance what will be the return from handing out leaflets, unfortunately, it can only assume about. Statistics show numbers from 0.1 to 10%. If you look on the forums, you will find numbers in 2, 3 or even 5%. Everyone in their own way. In any case it depends not only on the demand for your product or service, but also on many other factors. Therefore, if you so want this figure, take for convenience by averaging one percent.

The only thing to keep in mind is that the distribution of less than 30,000 leaflets almost does not make sense. In the distribution of at least 100,000, you will already be able to get their own statistics, if it is so important. And in the distribution of more than 300,000 leaflets you get a result, even with the worst leaflet, just according to the law of large numbers. But, in fact, it is worth thinking about how to make a flyer and share the most effective.

How to make a flyer and share the very most effective

Firstly, the leaflet should be drawn up so that people only saw her, immediately realized that he offered, otherwise he’ll do it without reading it, or just do not take. A better way to do this was a business card – it is very convenient to save up for the right moment. (To learn how to make an effective flyer, written in the article Leaflets and booklets – the rules of effective advertising).

Secondly, you need to choose a place of distribution – there should not be just a lot of people, but also the high density of the target audience.

Third, choose the right time. For example, hand out leaflets to all and sundry in the metro better in the afternoon or in the evening when people are not in such a hurry in the morning, flying to work and are more receptive to information.

Fourth, you need to choose the best slogan that will shout promoters, not only with the purpose of advertising, how to attract the attention of the crowd of those people whom the topic is relevant at this point. Then they will come to the promoters of the information, and will get more accurate distribution of leaflets in the target audience. In fact, there are hundreds of subtleties, knowing that, you can greatly increase the efficiency of the action, so it is easy to contact us.

How much is the distribution of leaflets

Comparing the prices of different agencies, you will find spread from 3 to 4 dollars per hour promoter, plus a variety of markups, commissions and rates from the top. So to compare prices on the price is simply impossible. Therefore, to get the exact price, ask to make payment and get by dividing the final cost of the 1st leaflets (or 1 hour of operation).

The main value of a share of the cost of work promotional staff. It is also worth to take into account the cost of printing leaflets, clothes for promoters (if you do) and stomost agreement with the points (if the leafleting occurs on someone else’s territory).

Calculating the cost of operation of promotional staff

A promoter, depending on the time and place gives 100 to 200 (mean 150) leaflets per hour.
If you want to distribute, say, 100,000 leaflets per week (7 days), giving them 4 hours a day, it would take 24 promoter.

To organize the work of promoters on the points, to protect them from possible problems of street, watch out for flyers and bring up new, providing the finest performance on 24 promoter need 4 supervisor. Carries out the action, ring up and collects staff instructs him, puts on points, collect reports and manages all processes coordinator of the action. On the 28th person one coordinator cope. And in order to unite all the team and develop the consistency and accuracy of each action, we need training.

As distributed leaflets in which cases it is convenient and why it may be necessary. What kind of return you can expect from handing out leaflets, and how much it costs. And also how to make the most efficient distribution of leaflets.

How to distribute leaflets

Depending on the target audience you want to reach, to distribute leaflets in two ways. They can distribute the metro (in the street, in shopping malls, etc.), selecting potential customers of the streams of people. And you can lay on the cars (for windshield wipers) on the spontaneous parking. And it happens that the same action using both methods. In some cases it is convenient to use the distribution of leaflets:

– When you want to have the client remains your card with a phone number, directions, discount coupons, etc.
– When you prefer to select a target audience by external features (eg, car owners cars or women under 45).
– When you prefer to select a target audience by geography (eg, notify local residents about what you have opened).
– When you want to inform all residents of Moscow about your product, service, brand or price changes, a new version, or something else.

In the latter case, the value is not so much the duration of the action, as the number of distributed leaflets, because in this case the number of “shoots” depends on the number of seeded “grain”.

Another option, when you spend any advertising campaign and you need to draw attention to it or to create a flow of potential customers to the venue. Then distributed leaflets (convertible) for the respective days. In this case, the advertisement may be not so much the leaflets themselves as promoters, standing in the “strategic” locations, and also working as a barker.